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Human Capital Development

Human Capital Development

The most valuable assets in both developing and developed countries are humans. Human Capital refers to a collection of traits – knowledge, talents, skills, abilities, experience, intelligence and training – possessed individually and collectively by a population and used to create economic value. It is a form of wealth which can be utilized to accomplish the goals of a Nation or an organization.

Human Capital Development deals with increasing the number of persons who have the skills, education and experience that are critical for economic growth and organizational development. In my Nation, major projects are often outsourced to foreign hands because the skill-set required to execute such projects is unavailable in the Nation. This is a fallout of the negligence of Human Capital Development. Apparently, Human Capital Development determines the development of any Nation.

Human Capital Development in an Organization is the process of improving employee performance, capabilities and resources. This is vital to the growth and development of any organization. In recent times, many organizations have incorporated the use of digitized services. This is because the Nation is swiftly migrating into a digital economy – an economy driven by technology. We are no longer in the age of stereotypical work. This means that employees must skill up and co-evolve to keep up with the demands of this new economy. Skills like transdisciplinarity, novel and adaptive thinking, virtual collaboration, social intelligence and design thinking go in tandem with this rapid evolution and deployment of innovative technologies. The skills, values and perspectives required must be instilled into employees through Human Capital Development.

Apart from Organizational Growth, Human Capital Development in an organization brings out the best in employees. Employees like to acquire new skills on the job. A sense of pride and loyalty develops when employees realize that their organization invests time and resources in training them and this generates maximum productivity in return.

I advocate for the empowerment of humans with the skills required in the digital economy. When we engage in Human Capital Development, innovative solutions for organizations and the Nation can be birthed speedily.

At LEAD Resources, we leverage Human Capital Development for Organizational and National Growth. Want to know how? Learn more here.

AUTHOR

Oluwatobiloba Dairo is an Associate Solutions Architect at LEAD Resources, where she is exploring a rapid Knowledge Acquisition path, building digitized competencies relevant for Career Development and stimulating solutions for Individuals, Organizations and the Government. She is a graduate of Mathematics and an advocate of Women in Leadership. She is interested in Financial and Data Analysis.

Categories
Technology and Innovation

The Future of Digital Marketing

Statistics show that during the COVID-19 pandemic, the use of digital services peaked all over the world. Because human contact became grossly restricted, digital services proved to be essential as they allowed individuals, small businesses and organizations to explore new ways of offering value to their customers remotely. This led to the compulsory incorporation of digital marketing as a strategy to acquire new customers and harness existing ones.

As the use of digital services increased, so did the search for digital marketing experts. Microsoft carried out research on the skills in high-demand by organizations in the “new normal.” Just as expected, digital marketing emerged as one of them! As a result, Microsoft invested $25 million in crafting out LinkedIn Learning Pathways – playlists of courses on those high-demand skills including Digital Marketing. Lead Resources, the first innovation hub in Ogun state, Nigeria, also created an internship programme for youths who seek mastery in these skills.

This proves that Digital Marketing can and will evolve. The aim of this article is to create an awareness of the changes that are possible in and through digital marketing, and why you should harness it now.

WHAT ARE THE POSSIBLE FUTURE CHANGES OF DIGITAL MARKETING?

  1. AI and Automation
  2. Micro-Influencer Marketing
  3. Vlogging
  4. Voice Search and Visual Search
AI AND AUTOMATION

Artificial Intelligence (AI) is quickly becoming dominant in business. It is taking over the execution of many simple jobs such as communication, product recommendation, email personalization, etc. This will persist till it becomes the norm. Therefore, it is important for all persons, particularly digital marketers, and organizations to become familiar with AI by engaging it in their everyday tasks. Integrating AI will accelerate growth, reduce staffing costs and give one’s business the edge to stay atop.

Automation is not new in digital technology however it has become germane in running digital campaigns. In the long-term, it will be beneficial for digital marketers who embrace it now.

MICRO-INFLUENCER MARKETING

Influencer marketing is not a new concept and it remains a great way to market your product to customers through someone that you trust. However, due to its high success-rate, influencer marketers charge much more for their services such that it has become very expensive for small and medium-sized businesses to hire them. As a result, micro-influencer marketing was born. Micro-influencer marketing refers to brands partnering with medium-sized influencers (influencers who have 7,000 – 30,000 followers in their niche) to promote their products to their followers using organic advertisements. Medium-sized influencers are popular but are not loaded with sponsorships hence, they offer more affordable services.

VLOGGING

Vlogging is more popular than ever. It has a personal feel and gives room to empathize with one’s audience on a deeper level. However, vlogging can also be a practical marketing strategy. For example, vlogs can be used to live-stream special business events, share posts of business conferences, etc. Vlogging can assist in creating a strong brand image, making solid business-to-customer relationships and getting better engagement from your target audience.

VOICE SEARCH AND VISUAL SEARCH

With individuals owning voice-enabled devices and virtual assistants like Alexa and Siri, optimizing your digital marketing content for voice search is one of the best things you can do.  

As regards visual search, Google has taken things to a whole new level. Google has introduced LENS, a visual tool that allows users to take a picture of an object or landmark to discover things such as where to find the object or landmark.

Things that can be recognized by Google LENS include:

  1. Books
  2. Plants
  3. Animals
  4. Apparels
  5. Barcodes
  6. Home goods
  7. Business cards
  8. Landmarks or building
  9. Event flyers or billboards

This will ultimately revolutionize the way we search. Do you agree to the list above? Drop in the comment section what other changes we may see in Digital Marketing.

REFERENCE

Bizsites, The Future of Digital Marketing, 2020.

AUTHOR

Itua Emmanuel is an Associate Solutions Architect at Lead Resources and a Digital Marketer and Product Manager at Lanepact Ecosystems, a tech solutions organization that aids individuals and organizations to build sustainable solutions. Itua Emmanuel is also a business enthusiast and during his free time, he watches anime or reads a book.

Categories
Human Capital Development Technology and Innovation

The Core Offering of LEAD Resources: Digital Economy Emerging Managers’ (DEEM) Programme

ABOUT LEAD Resources

LEAD Resources is a strategic human capital development social enterprise with a focus on governance, enterprise and technology hinged on generating opportunities, stimulating innovation and creating solutions to address challenges in the polity.

ABOUT DEEM

The Digital Economy Emerging Managers’ (DEEM) programme is LEAD Resources’ intensive 3-month internship for graduates designed to equip them with practical knowledge of and competencies for the Digital Economy.

The DEEM programme provides measurable on-the-job training that yields performance allowances and commissions during the internship. The DEEM programme is the core offering of LEAD Resources.

The DEEM programme aims to develop talented youths by providing:

  • Awareness of the Digital Economy
  • Talent management
  • Industry-based projects
  • Guided work experience
  • Wholesome mentorship
  • Networking opportunities
  • Advocacy and ambassador opportunities

JOB OFFERS

Listed below are some of LEAD Resources’ partners offering business development, project management and executive assistance jobs. The DEEM programme provides a fast-track, intensive training to equip participants with the competencies required for the jobs below (and many more).

  • An Oxygen Production Plant: This facility is at construction stage and will be commissioned in Ogun state. The plant aims to supply sufficient oxygen to health institutions in Ogun state and environs.
  • A United States Health Diagnostics Device Company: This company seeks a digital health diagnostics representative to interface with hospitals, health management organisations and high-net-worth-individuals that require personalized healthcare.
  • A Precious Metals Buying Platform: This technology platform seeks regulators to manage transactions for solid minerals in Lagos while interfacing with the executives and service maintenance developers in Abeokuta.
  • A Domestic Gas Production and Marketing Plant: This company seeks executive assistants for profiling and accountability duties.
  • A Tertiary Education Management Platform: This platform seeks innovators and developers for:
    • A locally and internationally certified blended learning platform.
    • A robust university management platform.
    • An internationally recognized online assessment platform.

PHASES OF THE DEEM PROGRAMME

PHASE 1: CAPACITY BUILDING

This is the first phase which occurs during the first 5 weeks of the DEEM programme. It comprises a set of introductory classes and tutelage training on the following:

  • Introduction to LEAD Resources, our partners and projects
  • Introduction to LEAD Resources’ collaboration platforms
  • Mercer/Mettl personality profiling
  • Video-based reflections
  • Questions and answers
  • Digital Economy Competency roadmap learning
  • Delivery of 9 DEEM modules: Here, the competencies required for the Digital Economy are taught extensively in 9 modules by world-class facilitators who are professionals in these fields. The classes are highly engaging as all participants are required to share their views, lessons learnt and practical applications to real-life situations.

OVERVIEW OF THE 9 MODULES OF DEEM

PILLARS SELF ENTERPRISE TECHNOLOGY
PRINCIPLES Character Entrepreneurship Digital Economy Principles
PRACTICES Financial Literacy Business Models & Digital Transformation Emerging Technology
TOOLS Talent Management Digital Social Business Data Science & AI
GOALS CITI – Creative, Intelligent, Talented, Innovative Disruptive Leapfrog, Enabled, Valuable, Leverage, Scales
  1. Character –  This is the first course in the DEEM programme. Here, the participants learn, unlearn and relearn the pillars of character and the proper work ethics to breakthrough, thrive and retain relevance in the 21st century.
  2. Financial Literacy – This is a course wherein the participants are equipped with the knowledge and skills to effectively manage and grow personal and organizational financial resources. They are given insights into principles and measures for making the best decisions towards the achievement of financial goals.
  3. Talent Management In this course, the profile, skills and brand of each participant are objectively assessed. This is to the end that the participants reposition themselves (showcase their strengths and work on their weaknesses) while morphing into competent players in the Digital Economy.
  4. Entrepreneurship – Here, participants are enlightened on the principles of value creation and exchange. They are educated on the fundamentals of starting, sustaining and scaling organizations in the Digital Economy.
  5. Business Models & Digital Transformation – In this course, participants are given insights on harnessing technology for optimal business performance in the Digital Age. They are taught how to create digital business models.
  6. Digital Social Business – Here, participants learn how to acquire, build and retain customer relationships across various media channels so as to sell value and achieve desired goals. They are taught how to collect and harness big data for big profit.
  7. Digital Economy Principles – This course provides participants with guidelines and measures for operating as competent players in an economy that is driven by digital technologies. Participants are taught to play in the global economy regardless of the apparent limitations of their immediate environment.
  8. Emerging Technologies – This course introduces participants to the world of novel technologies such as Augmented Reality and Internet of Things to the end that participants learn to leverage them to be at the forefront of the Digital Economy.
  9. Data Science and Artificial Intelligence – The 21st century has presented the world with the 4th Industrial Revolution wherein data is king. Participants are taught how to harness big data so as to predict future outcomes and simulate desired customer experiences in any venture.

PHASE 2: EXPERIENTIAL LEARNING

This is the second phase which occurs between the sixth week and tenth week of the DEEM programme. It involves the practical application of all principles learnt and competencies gained in the first phase of the programme hence deepening the learning experience. It covers the following:

  • Digital Economy Competency tasks and activities
  • Acquisition of professional badges and certifications
  • Individual and collaborative assignments within the organization
  • Engagement in internal projects of LEAD Resources for real work experience
  • Interaction, consultancy sessions and submission of feedback to facilitators

PHASE 3: MONITORING AND EVALUATION

This is the third phase which occurs between the eleventh week and twelfth week of the DEEM programme. This is the period for the review and assessment of all the competencies gained. Here:

  • The performance of each participant is assessed and recorded
  • A Mercer/Mettl learning and development assessment is carried out
  • Each participant is required to develop a personal action plan for career and/or business by the application of new knowledge and tools

PHASE 4: GUIDED ENGAGEMENT

This is the fourth phase which occurs during the 13th week of the DEEM programme. Here, each participant is guided into an appropriate career path. This phase provides the following:

  • An online forum for mentorship by facilitators and interaction with peers
  • Lifetime access to all lecture materials (recordings, lecture notes and books)
  • After graduation, retention of successful participants or referral to our partners and clients

FOR WHOM

DEEM is designed for graduates who have completed the mandatory NYSC year or will complete it in about 2 months. Therefore, the minimum qualifications are:

  • Bachelor’s Degree or HND equivalent
  • NYSC call up letter or certificate

Other requirements include:

  • Proficiency in the use of Microsoft Office Suite and the Internet.
  • Proficiency in the use of English language (spoken and written).
  • Learning agility and zeal to upskill.
  • Critical thinking and stress management.
  • Ability to work under minimum supervision.
  • Communication and presentation skills.
  • Ability to handle confidential matters.
  • Ability to develop SMART goals and prioritize accordingly.
  • A good laptop and smartphone.

SUBMISSION GUIDELINES

To apply for the DEEM internship:

  1. Register via the link: https://bit.ly/leadinternship
  2. Submit your CV and cover letter (letter of motivation) through the registration form.
  3. Note that the deadline for submission (for the third batch of participants) is 11:59 pm on Friday, 25th September 2020.
  4. Anticipate the response of the organization if shortlisted.

N.B: LEAD Resources is equal opportunity employer hence applicants of all genders, religions and races are encouraged to apply.

Got questions? Visit our DEEM webpage here.