Categories
Technology and Innovation

Three Important Roles of a Product Manager

In the digital world where customer engagement is premium, creating great products matters more than ever. With both digitally transformed tech and non-tech companies striving to deliver digital products, Digital Product Management has emerged as a new function in the digital world.

The job description of Product Managers (PM, for short) is ambiguous – it differs across companies and industries. To know the important roles of a Product Manager, we must know what Product Management is.

WHAT IS PRODUCT MANAGEMENT?

Product Management is the process of managing the lifecycle of a specific product of a business. It cuts across the phases of idea generation, product development and product marketing. It is a function at the heart of an organization as it strives to balance the needs of providing the customers’ wants and creating value for an organization as much as operationally possible.  

Now that we technically know what Product Management is, let us discuss the roles of a Product Manager. 

THREE IMPORTANT ROLES OF A PRODUCT MANAGER 

  1. Product Strategy 
  2. Team/Stakeholder Communication 
  3. Managing the Product Lifecycle 
PRODUCT STRATEGY 

A product strategy is a high-level plan describing what a business hopes to accomplish with its product, and how it plans to do so.  Product Managers develop the product strategy for execution.

TEAM/STAKEHOLDER COMMUNICATION 

Product Managers persuasively communicate the product strategy using a product roadmap to key stakeholders across their organizations: Executives, Investors, Development Team, etc. They sustain ongoing communication across their cross-functional teams throughout the development process and beyond. They also ensure all decisions made concerning development, marketing, etc. reflect and support the product strategy. 

MANAGING THE PRODUCT LIFECYCLE 

Product Managers manage the lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products. 

At Lead Resources, assisting businesses and organizations to build sustainable digital products is our forte. We offer consultation and incubation services to technology and non-technology startups. For more information, you can contact us at info@leadresources.com.ng or call 08097777094. 

AUTHOR

Itua Emmanuel is an Associate Solutions Architect at Lead Resources and a Digital Marketer and Product Manager at Lanepact Ecosystems, a tech solutions organization that aids individuals and organizations to build sustainable solutions. Itua Emmanuel is also a business enthusiast and during his free time, he watches anime or reads a book.

Categories
Technology and Innovation

The Importance of Video Marketing

Marketing evolves. It changes to make for easier communication, better conversion rates, deeper trust between producer and consumer, and a myriad of other reasons. Consumers and investors are like babies; new ways to attract and please them need to be devised from time-to-time in order to communicate with them effectively and sustain their attention. A modern means to achieve this is by video marketing.

Now, what is video marketing? As the name suggests, it is simply the use of videos to engage your audience and market solutions to them. Videos are used to promote your brand, keep your audience in the know of what’s going on in your organization, promote goods sold or services rendered, explain the application of goods sold or services rendered, etc. There are many types of videos that companies and brands use such as explainer videos, interviews and “talking head” videos. 

WHAT ARE THE BENEFITS OF VIDEO MARKETING?

Any organization that seeks to attain high Search Engine Optimization would do well to invest in video production as the two biggest search engines, Google and YouTube, are now linked; what this means is that a well-tagged video could increase an organization’s search engine ranking and conversion rates.

Research has shown that information retention can be as high as 80% in a case where information is seen and heard. This is very high compared to the 20% and 10% retention rates of information just seen and information just heard respectively.  

Videos help to build trust. It helps customers attach faces and/or voices to an organization and her services thereby creating human connection. Often, it positively impacts their decision on subscribing to a promoted service or product.

It is relatively easy to get your videos out there. In this era of smartphones and laptops, customers can access your videos anywhere and at any time. Currently, there are multiple online platforms that organizations use to share video content for promoting their brands such as YouTube, Instagram, Twitter, Facebook, etc. These platforms have millions of users, therefore, with an efficient marketing strategy, your products can gain the attention of many potential clients, partners and even investors. 

Now, a lot of brands and organizations are heavily into video marketing but many others are not utilizing videos for marketing purposes. In this digital age, if you want to maintain relevance, it is imperative to incorporate video marketing as a marketing strategy. Although quality video production can be tedious and expensive, it is always worth it.

For more marketing insights, contact Lead Resources’ Digital Marketing experts here. Let’s help take your business to the next level.

AUTHOR

Ugochukwu Nnamani is an Associate Solutions Architect at Lead Resources. He is a graduate of Political Science. He is a versatile guy with interests in videography, cinematography, social trends and politics. His hobbies include watching movies and anime, learning new things and meeting new people.

Categories
Entrepreneurship

LEAD Resources Collaborates with FUTMinna to Create SMEsabi E-Learning Platform

SMEsabi is an e-learning platform which offers a variety of online courses that demystify the basic and intricate knowledge needs of an entrepreneur in an African economy. In other words, SMEsabi builds capacity in entrepreneurs to start or scale their businesses in the bespoke atmosphere of the Nigerian economy.

The courses are offered in multiple languages including Nigerian Pidgin English. Each course also has video content, written content, assessments and additional materials. This reaches to the various kinds of learners such as the layman, the elite, audio-visual learners, hands-on learners etc.

SMEsabi
SMEsabi Learning for All

SMEsabi courses and modules were developed through the combined effort of a team of professional business coaches and ICT consultants with GIZ SEDIN Support in collaboration with FUTMinna and of course, LEAD Resources.

The development of SMEsabi was coordinated by GOPA consultants as part of a contract to develop interactive training materials for MSMEs and start-ups on behalf of GIZ-SEDIN.

Some of the basic courses available on the platform are:

  • Business Model Canvas
  • Business Planning
  • Market and Marketing
  • Access to Finance
  • Record Keeping
  • Entrepreneurship Essentials

Typically, prior to taking a course, a short assessment is taken by a registered user to determine the level of practical understanding that he or she has about the the course in question. After the completion of the course, he or she will be directed to take a programme assessment.

Now, if you register for a course, take the programme assessment and score 65% and above, you will be issued a certificate of training by SMEsabi (in conjunction with all her partners). Alongside earning a certificate, you will gain practical knowledge for making profitable, entrepreneurship decisions.

Taking these courses is a step in the right direction as regards recalibrating the minds of the Nigerians to be creative and resourceful employers of labour as opposed to the mindset of being employees for life.

Dear Nigerian Entrepreneur, why not register for a course today? Come and sabi this SME matter!