Business Enterprise Training (BET) is an initiative of Lead Resources to educate entrepreneurs about financial analysis, digital business models and the digital economy while giving them the leverage they need for access to finance. It is targeted at entrepreneurs with a drive to start or scale up their businesses.
For entrepreneurs to access loans from institutions such as the Central Bank of Nigeria (CBN), it is legally required that they are trained by a recognized Entrepreneurship Development Institution (EDI) such as Lead Resources. The mission of BET is to raise functional entrepreneurs who can start and/or scale their businesses by accessing small interest loans from financial organizations to achieve their business goals.
Last week, Lead Resources held her first BET for the year 2021. Associate Solutions Architect (ASA) Adetoyese Oyedunmade (Team Lead, BET Team) coordinated this cohort, and she was ably assisted by ASA Itua Emmanuel and ASA Francis Edobor. The training held for 2 days (4th and 5th March 2021).
As is the norm, the last cohort of BET was a blended training, that is, part online and part offline. Every participant was required to take some basic online courses here, and present the required certificates from the undertaken courses. Subsequently, the offline training held at the head office of Lead Resources, Abeokuta, Ogun state.
On the first day of the offline training (4th March 2021), Mr Olufemi Johnson, the designated trainer of this cohort, taught the BET participants on Organizational Structure, Digital Business Models, Financial Planning, Marketing, etc. These topics were treated as independent, interconnected courses. The training, seeing as it was one filled with experienced businessmen, was more practical than theoretical. This first class lasted for 4 hours.
On the second day of the offline training, Mr Olufemi Johnson did a recap of all he taught in the previous class. He delved deeper into topics such as Business Plan Compilation and Executive Summary and ended with the crux of the convergence – Introduction to the NIRSAL Platform and Simplified Online Credit Business Plan Questionnaire. The participants were taught how to successfully access loans from NIRSAL and other financial organizations to start and/or scale their businesses. This second class lasted for 4 hours.
Afterwards, certificates were awarded to the BET participants, and feedback was received for better execution. The participants have gone on to apply their knowledge, and gain access to finance the right way.
Are you interested in finance to start and/or scale your business? Let Lead Resources give you the knowledge that gives you the leverage. Start by clicking here.
Tomiwa Babajide is an Associate Solutions Architect at LEAD Resources, a charismatic administrator, an SDGs advocate, a creative writer and a graduate of Microbiology. She is adept in transdisciplinarity, novel and adaptive thinking and virtual collaboration. She is zealous to provide real-time solutions to challenges in the polity. She loves to eat crackers and drink yoghurt, and she can pray and go on road-trips for Africa.
Statistics show that during the COVID-19 pandemic, the use of digital
services peaked all over the world. Because human contact became grossly
restricted, digital services proved to be essential as they allowed individuals,
small businesses and organizations to explore new ways of offering value to
their customers remotely. This led to the compulsory incorporation of digital
marketing as a strategy to acquire new customers and harness existing ones.
As the use of digital services increased, so did the search for digital marketing experts. Microsoft carried out research on the skills in high-demand by organizations in the “new normal.” Just as expected, digital marketing emerged as one of them! As a result, Microsoft invested $25 million in crafting out LinkedIn Learning Pathways – playlists of courses on those high-demand skills including Digital Marketing. Lead Resources, the first innovation hub in Ogun state, Nigeria, also created an internship programme for youths who seek mastery in these skills.
This proves that Digital Marketing can and will evolve. The aim of this
article is to create an awareness of the changes that are possible in and
through digital marketing, and why you should harness it now.
WHAT ARE THE POSSIBLE FUTURE CHANGES OF DIGITAL MARKETING?
AI and Automation
Voice Search and Visual Search
AI AND AUTOMATION
Artificial Intelligence (AI) is quickly becoming dominant in business. It
is taking over the execution of many simple jobs such as communication, product
recommendation, email personalization, etc. This will persist till it becomes
the norm. Therefore, it is important for all persons, particularly digital
marketers, and organizations to become familiar with AI by engaging it in their
everyday tasks. Integrating AI will accelerate growth, reduce staffing costs and
give one’s business the edge to stay atop.
Automation is not new in digital technology however it has become germane
in running digital campaigns. In the long-term, it will be beneficial for
digital marketers who embrace it now.
Influencer marketing is not a new concept and it remains a great way to
market your product to customers through someone that you trust. However, due
to its high success-rate, influencer marketers charge much more for their
services such that it has become very expensive for small and medium-sized
businesses to hire them. As a result, micro-influencer marketing was born. Micro-influencer
marketing refers to brands partnering with medium-sized influencers (influencers
who have 7,000 – 30,000 followers in their niche) to promote their products to
their followers using organic advertisements. Medium-sized influencers are popular
but are not loaded with sponsorships hence, they offer more affordable services.
Vlogging is more popular than ever. It has a personal feel and gives room to empathize with one’s audience on a deeper level. However, vlogging can also be a practical marketing strategy. For example, vlogs can be used to live-stream special business events, share posts of business conferences, etc. Vlogging can assist in creating a strong brand image, making solid business-to-customer relationships and getting better engagement from your target audience.
VOICE SEARCH AND VISUAL SEARCH
With individuals owning voice-enabled devices and virtual assistants like Alexa and Siri, optimizing your digital marketing content for voice search is one of the best things you can do.
As regards visual search, Google has taken things to a whole new level. Google has introduced LENS, a visual tool that allows users to take a picture of an object or landmark to discover things such as where to find the object or landmark.
Things that can be recognized by Google LENS include:
Landmarks or building
Event flyers or billboards
This will ultimately revolutionize the way we search. Do you agree to the list above? Drop in the comment section what other changes we may see in Digital Marketing.
Itua Emmanuel is an Associate Solutions Architect at Lead Resources and a Digital Marketer and Product Manager at Lanepact Ecosystems, a tech solutions organization that aids individuals and organizations to build sustainable solutions. Itua Emmanuel is also a business enthusiast and during his free time, he watches anime or reads a book.
On 15th July 2020, LEAD Resources joined YALI and NACCIMA to commemorate the World Youth Skills Day (WYSD). WYSD is designated by the United Nations to celebrate skillful youths who channel their competencies towards causes that benefit the society. By so doing, WYSD creates awareness about the value of youth skills development.
LEAD Resources commemorated WYSD by hosting a seminar themed, “The competencies the youth should develop to leverage on COVID-19 era opportunities.” The speakers at the event were Alhaji Popoola (Ogun State Coordinator, NACCIMA Youth Entrepreneurs) and Mr. Kehinde Sogunle (Chief Solutions Architect, LEAD Resources).
How to Leverage Your Skills for Growth
Alhaji Popoola was the first speaker at the event. He taught, “How to leverage your skills for growth.” He stated that he was particularly pleased that the event was commemorated at a time where many have lost hope in Nigeria. The aim of his presentation was to help the youths identify skills (often regarded as useless) and determine how to make the contribute their quota by engaging their skills.
He explained that many youths regard their skills as irrelevant for income generation. He gave an example of a friend that loves to iron who established a laundry business that is scaling. Leveraging skills for growth begins by identifying one’s skills. He suggested that youths ask themselves the following questions to identify their skills:
What can I do
What do I derive joy
What are my parents
and grandparents good at?
What skill do I
believe can make me a better person?
Next, he emphasized the principle of apprenticeship. Submitting to a mentor helps one refine a crude skill to the end that it becomes money-spilling. Everyone needs to follow successful mentors to know the ups and downs to generating income from their skills as well as what made them successful.
He gave the following tips in submitting to mentorship:
building a brand takes effort, patience and determination.
Allow your mentor to
determine the time-span of your apprenticeship.
Note the points that
your mentor makes at every opportune time.
Determine to be a
voice in your choice industry.
Avoid bad company
and societal influence.
Connect with people
of like minds.
He informed the youths that his organization, NACCIMA, pools information about relevant opportunities such as:
Training with GIZ
for the growth and commercialization of tomato and chili pepper.
Access to CBN
COVID-19 response loan (as well as multiple kinds of loans).
Aso-oke textile production
in an organization in South Africa.
He encouraged the youths to connect with organizations such as his, play their roles and benefit from the influx of information to develop their skills and/or scale their businesses.
He wrapped it up by emphasizing that in this digital era, businesses become seamless, efficient and worthwhile when digital competencies are integrated in the administration of one’s skills. He said, “If you want to work for the future, learn whatever you need to learn including AI.”
“If you want to work for the future, learn whatever you need to learn including AI.”
Alhaji Moruf Popoola, Ogun State Coordinator, NACCIMA Youth Entrepreneurs
The Competencies the Youth Should Develop to Leverage on COVID-19 Era Opportunities
After acknowledging the efforts of NACCIMA and YALI in raising skilled youths especially in the heat of the COVID-19 pandemic, Mr. Kehinde Sogunle (Chief Solutions Architect, LEAD Resources), the second speaker for the day, took the stage at the WYSD celebration.
He started out by pointing out the fact that following the outbreak of COVID-19, a new era has emerged. Due to the restricted movement of all peoples for over 90 days, it is scientifically proven that this new lifestyle has been formed. He gave examples of how convergences happen online via the use of networking tools as opposed to unnecessary physical meetings.
Therefore, he highlighted the need to develop necessary competencies to thrive in this new era. He gave the following framework for personal discovery:
He said, “There are two types of people in life: Those who live with purpose and those who don’t.” In addition to the simple steps given by the first speaker, he gave the following steps to personal discovery:
Understand why you are here.
Identify where you are going to.
Have confidence in your convictions.
Determine how to arrive there (character and competence).
He said, “Those who create their life purpose are often able to live with extraordinary energy and motivation to overcome challenges.” He gave the example of the situation the Nigerian teachers have found themselves in: the inability to teach in classrooms and get paid. He explained that teachers in this age can thrive by sharing knowledge using new age tools and techniques to leverage their skills.
“Those who create their life purpose are often able to live with extraordinary energy and motivation to overcome challenges.”
Mr. Kehinde Sogunle, Chief Solutions Architect, LEAD Resources
Purpose is an intersection of the following:
What you love doing.
What you are good at.
What the world needs.
What you can be paid
Furthermore, he taught the concept of the virtual realm. The virtual realm is the realm between the physical realm and mental realm. For example, people wrote on paper tangibly but now write on devices intangibly. The former exemplifies the physical realm while the latter exemplifies the virtual realm.
He made the audience understand that this is the new normal for the new economy, the digital economy. He gave the elements of traditional economy:
Resources, e.g. Raw materials.
Secondary, e.g. Manufacturing.
Tertiary, e.g. Real estate.
Quaternary, e.g. Education.
He also gave examples of the elements of the digital economy:
Resources, e.g. Big
Customers, e.g. IoT,
The Business and Sustainable Development Commission gave a projection that a staggering $12 trillion & 380 million new jobs will be enabled by the digital economy in 2030. Especially in Africa (the continent with the largest and youngest workforce), the youths need to develop the new age skills to create solutions, play in the Digital Economy and make Africa great.
He taught that regardless of what a person studies, he or she can find a niche in the virtual economy. He highlighted that the critical areas and business imperatives that Africans can engage among the 17 global goals:
Food & Agriculture.
Transport, Infrastructure & Logistics.
Albert Einstein said, “We can’t solve problems by using the same kind of thinking we used to create them.” Mr. Kehinde Sogunle explained that the problems we created in the traditional economy and physical space can only be solved in the digital economy and virtual space.
“We can’t solve problems by using the same kind of thinking we used to create them.”
Albert Einstein, Theoretical Physicist
Furthermore, he encouraged the youths to choose to contribute to the global goals by leveraging technology. He explained that they will get value if they resolve to attain them.
After it was established that accelerated acquisition of knowledge and skills is required, he taught that it is wise to subscribe to the offerings of transition organizations such as LEAD Resources that help raise a new breed of competent youths that can take the world by storm.
He said, “Education + Vocational Skills + Computer Literacy are not enough to guarantee employability and entrepreneurship in the Digital Economy.” He stated that the required competencies for the digital economy are:
Business Enterprise Literacy.
“Education + Vocational Skills + Computer Literacy are not enough to guarantee employability and entrepreneurship in the Digital Economy.”
Mr. Kehinde Sogunle, Chief Solutions Architect, LEAD Resources
Access to Finance through Business Enterprise Development
Start Up School Nigeria/Scale Up Academy
Emerging Managers’ Programme
Research into Innovation
Personal Talent Management
Profiling & Management
4. Successor Generation Streaming Initiative
To learn more about these offerings, click here. He added some other relevant avenues for the youths to upskill such as:
He gave the ten jobs in highest demand in 2020 and encouraged the youths to explore and acquire skills in these areas:
Mr. Kehinde Sogunle rounded off with the parable of the sower in the Holy Bible. He encouraged the youths to have hearts that are fertile soils by choosing to develop their skills, acquire competencies and revolutionize their world, one day at a time.
To subscribe to relevant updates and opportunities for youths, click here.
Abeokuta Business School is the Business and Executive arm of Crescent University. On the other hand, Crescent University is the pioneer Islamic, co-educational tertiary institution in Nigeria.
Abeokuta Business School has a goal to
develop entrepreneurs who implement (not just understand) practical knowledge of
business education thereby filling the gap in Nigerian Business Education. It
is located at Km 2, Kobape road, Oke Mosan, Abeokuta.
Seeing that LEAD Resources has a vision
to be the indisputable knowledge, leadership and real solutions provider in
Africa, LEAD Resources continually seeks to collaborate with institutions that
are driven towards “knowledge revolution.”
Therefore, LEAD Resources is working to forge a synergy an sign an MOU with Abeokuta Business School to organize executive education workshops, seminars and capacity building interventions in the school.
Abeokuta Business School will have the responsibilities
of oversight of the courses and provision of certificates for successful students.
On the other hand, LEAD Resources will take on the responsibilities of
development of course contents and designing of suitable capacity development
methodology for the achievement of the objectives of the courses.
Thus far, LEAD Resources has proposed to run 13 executive courses. Eight of these courses are based on Digital Economy Competency while five are based on Government and Public Finance Management.
The proposed courses are as follows:
Drivers of Digital Economy
Understanding Digital Transformation
Leading Digital Transformation
Data Science and AI
Building Digital Social Business
Leading Economic Development
Leading Sub-National Government
Managing Regulatory and Enforcement Agencies
Mastering Public Finance Management
Public Finance Management
The tentative fee per course is N150,000 while the duration of the training is 2 – 3 days. Meanwhile, a plan is underway to organize a Business Outlook Seminar for CEOs, HR Personnel, Public and Private Finance Management Experts in 2020. For enquiries or more information, contact us here.