Categories
Technology and Innovation

Three Important Roles of a Product Manager

In the digital world where customer engagement is premium, creating great products matters more than ever. With both digitally transformed tech and non-tech companies striving to deliver digital products, Digital Product Management has emerged as a new function in the digital world.

The job description of Product Managers (PM, for short) is ambiguous – it differs across companies and industries. To know the important roles of a Product Manager, we must know what Product Management is.

WHAT IS PRODUCT MANAGEMENT?

Product Management is the process of managing the lifecycle of a specific product of a business. It cuts across the phases of idea generation, product development and product marketing. It is a function at the heart of an organization as it strives to balance the needs of providing the customers’ wants and creating value for an organization as much as operationally possible.  

Now that we technically know what Product Management is, let us discuss the roles of a Product Manager. 

THREE IMPORTANT ROLES OF A PRODUCT MANAGER 

  1. Product Strategy 
  2. Team/Stakeholder Communication 
  3. Managing the Product Lifecycle 
PRODUCT STRATEGY 

A product strategy is a high-level plan describing what a business hopes to accomplish with its product, and how it plans to do so.  Product Managers develop the product strategy for execution.

TEAM/STAKEHOLDER COMMUNICATION 

Product Managers persuasively communicate the product strategy using a product roadmap to key stakeholders across their organizations: Executives, Investors, Development Team, etc. They sustain ongoing communication across their cross-functional teams throughout the development process and beyond. They also ensure all decisions made concerning development, marketing, etc. reflect and support the product strategy. 

MANAGING THE PRODUCT LIFECYCLE 

Product Managers manage the lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products. 

At Lead Resources, assisting businesses and organizations to build sustainable digital products is our forte. We offer consultation and incubation services to technology and non-technology startups. For more information, you can contact us at info@leadresources.com.ng or call 08097777094. 

AUTHOR

Itua Emmanuel is an Associate Solutions Architect at Lead Resources and a Digital Marketer and Product Manager at Lanepact Ecosystems, a tech solutions organization that aids individuals and organizations to build sustainable solutions. Itua Emmanuel is also a business enthusiast and during his free time, he watches anime or reads a book.

Categories
Entrepreneurship Technology and Innovation

LEAD Resources to Collaborate with Ogun State Ministry of Youth and Sport for Sustainable Youth Development Initiatives

Patently, the Ministry of Youth and Sport has consistently devised means to develop the latent potential of the youths of Ogun state. Therefore, LEAD Resources has sought collaboration with the Government via the Ministry of Youth and Sport to serve as a model for building innovation and entrepreneurship capacity in Nigerian youths.

This cause is towards raising competent youths for the achievement of the Sustainable Development Goals (SDGs) and active participation in the Digital Economy. LEAD Resources seeks to accomplish this by engaging the youths in pragmatic training programmes on the Digital Economy Competency Systems such as:

  1. General SDG Awareness
  2. Digital Economy Competencies
  3. Personal Talent Profiling and Management
  4. Solution Conference and Design Thinking
  5. Community Solution Clusters
  6. Start-Up and Scale-Up Academies

General SDG Awareness

This will be provided through a cascaded training process (including the training of trainers so as to ensure effective coverage and delivery) of the essential elements, philosophies and justification of the SDGs for the youths. It will create a compelling case for committed action towards achieving the Global Goals through the engagement of ideas, enterprises of AYEEN and stakeholders.

Digital Economy Competencies

This will complement the normal academic curriculum with the relevant digital competencies to thrive in this digital age. Youths will be groomed to maximize opportunities and create defined career paths in corporate work, entrepreneurship and academia. The top-up programme will update their awareness of the digital economy and foster an appreciation of the forces driving and shaping the global economy.

The course will develop entrepreneurs by equipping them with the tools, skills and techniques to operate the levers of the 4th Industrial Revolution. In turn, this will reinforce the relevance of convergence and disruptive technologies and highlight the limitless possibilities for widespread solution creation.

Also, it is intended that the youths will be able to recognize the paradigms and gaps of their current disciplines and maximize the opportunity to adapt insights for application in the digital economy.

Personal Talent Management

This will explore the personal skills, profile and brand management of youths in their sphere of influence. This will provide the opportunity for an objective and thorough assessment of each entrepreneur covering who they are, where they are, what they are capable of and what is required of them to be accurately positioned as competent players in the digital economy.

Solutions Conference and Design Thinking

The Solutions Conference seeks to prepare the participants for solutions generation in services, products and applications that meet the needs of the community. This engagement will involve sessions on emerging technologies and relevant skills that can facilitate the building of products that can scale to wider domains. The conference will also involve the process of design thinking, the process of idea validation and the creation of minimum viable products.

Community Solutions Clusters

This involves the formation of clusters of youths in various communities and sectors that will use the acquired competencies from the previous stages to create and maintain solutions that can address the needs of their market and stakeholders. It will produce an understanding of the value chain in the market and how digital technologies can be used to address the needs and the expectations of employees, customers and other stakeholders.

Start-Up and Scale-Up Academies

The Start-Up and Scale-Up Academies are targeted at the application of promising ideas from the previous stages. They teach practical involvement in the business life cycle, the process of determining and attaining the required financial resources for business growth and the necessary digital skills to attract, reach and retain the market as well as understanding the performance and potential of customers, products, markets and the organization.

On Thursday 30th January 2020, LEAD Resources held a meeting with the Hon. Commissioner for Youth and Sport, Dr. Kehinde Oluwadare at M.K.O. Abiola Stadium, Kuto. At the meeting, LEAD Resources delivered a presentation on how these initiatives can help the Ogun State Government build the capacity of youths for employability in the digital economy.

In attendance was The Permanent Secretary of the Ministry of Youth and Sport, the Special Adviser to the Governor on Job Creation and Youth Empowerment as well as other directors of the Ministry. They were all impressed by the delivery and content of the presentation and expressed willingness to collaborate with LEAD Resources on these programmes.

At LEAD Resources, we believe the youths can be developed and mobilized for the overall acceleration of Nigeria. Via a structured process of providing relevant education and harnessing talent and energy, the Global Goals – living well, living happy and living large – can be the new normal for the Nigerian youth.